Walla Walla Marketing Summit Is Nearing

I was lucky enought to be invited to speak at the Walla Walla Wine Marketing Summit being held at the Walla Walla Enology and Viticulture Center.  I will be speaking about “Innovative Ways to Market Wine on the Web.”

I am so stoked to do this because I have so much to say.  With FREE sites like Twitter, Facebook, Digg, My Space, and many more, marketing and building relationships to consumers has never been cheaper–for the first time your resulting sales made through this channel are only dependent on how much effort you expend.

This is a big deal because the net levels the playing field in so many ways for small wineries…the type of wineries the make up the majority of WW producers.  

Some areas Im going to explore in my hour and fifteen minutes.

Basic “Best Practice” web marketing initiatives–from emai aquisition programs, frequent communications, blogs and video journals.

The Facebook and Google Phenomenon–What this means to your winery and the future of marketing.

SMO–Social Media Optimization, FREE ways to get the word out about your wines and let your wine lovers sell your wine!

SEO–Basic Introduction to Search Engine Optimization and the importance of being the top results on Google.

This is sure to be a great event for northwest wineries looking to build bulletproof marketing plans.

Cheers,

Lloyd Benedict

Details For The Walla Walla Wine Marketing Summit

When? 
June 15.16.17, 2008

Where? 
Center for Enology & Viticulture
500 Tausick Way 
Walla Walla, Washington 99362

Who Should Attend?
Wine marketers, wine sales, concierge staff, tasting room staff, winery owners and anyone desiring a professional understanding of the marketing and sales of wine from the Pacific Northwest.

What will you learn? 
Participants will learn about new channel focused methods and tools for selling wine direct, to retail and to on-premise accounts. Industry experts and innovators will lead informative sessions that include:

• Finding New Markets for your Wines
• Marketing Sustainability – Understanding Consumer Market Trends
• New Ways to Rethink Your Direct Sales
• How to Maximize your Selling Potential with Wine Club Members
• Get Your Wines on the “List” – Working with Restaurant Wine Buyers
• How to Partner with Retail to Extend Your Brand
• Distributors, Agents and the Likes… Understanding the World of Distribution
• Plus much more!

Cost 
$295 for the two day conference. Cost includes Welcome Reception, lunch each day and comparative tasting (must be 21 years old).

Register Now!