The Vaynerchuk Factor

So maybe you have heard of Gary Vaynerchuk…maybe not either way you need to know more about him and the impact he is making in the US wine scene. Get a bead on him by watching this video.

Some things to note. This video is already out dated. Gary now sees over $70 million in sales through his store in NJ and recieves a modest 80,000 views a day on his show WineLibrary TV.

People who believe Gary is not impacting this industry are dead wrong. Gary in one year, has broken down many barriers to entry for the US wine scene. More Americans will drink wine due to his efforts. His stance is simple, Real, Authentic, and Transparent. RAT is what Gary lives by and I firmly suggest wineries adopt a similar approach.

“The Gary Factor” Broken down into three simple points:

1) He is straight forward, honest, and passionate. Gary maintains an extreme ethic, to never be false, accept bribes, or operate with alternative motives.

2) He knows his shit. Gary has been opeating the largest wine retail operation in the United States for nearly ten years. He has tried thousands if not hundreds of thousands of wines and is an expert in Descriptive Analysis. See information about Ann Noble, I went to her seminar and she is the only other expert in Descriptive Analysis, I know of.

3) Gary is accessible. If you email Gary he will return your email. This is an actual response I recieved from Gary a few months ago, “LB whats up my man! Matt pls sched something with LB when I am up in WASH!
LB MS will make it happen, lunch b-fast something…” Not perfect English but who gives a rip, this guy is totally there for his community. He devotes every second of his day to ensuring his community is fed well.

But don’t take my word for it, let Gary tell you why he rocks!

Gary on “cutting through the noise!?”

Gary on how to please everyone

Gary Vaynerchuk is on the rise, catch the wave, and ride it and have fun

Cheers,

Lloyd Benedict

Lloyd@AmericanWinery.com