Over 2,000 domestic wines now available at AmericanWinery.com.

What a fantastic Thursday.  Today AmericanWinery.com reached a new milestone that further establishes AW as the premier location to browse, search, and purchase premium wines shipped directly from the source.  Since we began the marketplace in November 2007, nearly 8 months ago, American Winery has paved new territory and redefined what is possible in the domestic wine scene.  2,000 offerings, wines that range from extrememly rare and hard to find, to boutique estates, to good value offerings–AmericanWinery.com is an extremely efficient site that helps winemakers make more cash for their wine while ensuring buyers get access to all the good stuff you can’t find on the grocery shelves–its all about access, I will write more on that later…

So how exactly did AW build a base of over 350 wineries, 2000 wines, in the marketplace and nearly 1300 for the profile service in just over one year?  The anwer is simple.  We are a value inspired company, driven by results.  The fact we don’t put the winery in the hole when they begin our service is not a coincidence.  I firmly believe that making wine in the US is one of the most difficult pursuits, requiring levels of determination and hardships that go beyond just “running a business.”  In a industry driven by a tryranny of middlemen that squeeze pipelines and funnel millions to keep their unwarranted strangle holds on the American winemaker, Wineries are stretched dry.  When it comes to the web and a winery’s opportunity to sell wine direct over the web, I felt that there had to be a better way.

Marketplaces and the “power in numbers” shopping mall approach are tested and proven methods of bringing buyers and sellers together to drive commerce.  Think Amazon, think Ebay, and think your local malls that house a JC Penny, Sears, Macy’s and Bloomingdales.  Textbook competitors but they know when they sit in the same mall people come to this place and spend money on everyone.  This is the same mentality I maintained when building AmericanWinery.com.  Give Wineries a place to express their brand, present their products, and give buyers a consolidated, streamlined, beautiful and guaranteed shopping experience.

Goals.  2000 wines is great and all, but if there are no buyers, there is no value.  I am thrilled to see the % of wineries making sales on AW going up.  As of the date of this blog post, every month 20% more of AW wineries receive orders that would not have existed otherwise.  However this is just the itty bitty tip of the iceberg for this group.  Unique views to AW are growing and AW is averaging 15,000 uniques a month with a goal of averages between 35 and 50 thousand within six months.  AmericanWinery.com and the dedicated group behind it are fired up and on the path of establishing the greatest American wine based site out there!  Watch out!

Cheers,

Lloyd Benedict

Founder | Ceo

AmericanWinery.com