Walla Walla Wine Marketing Summit Recap June 16th, 2008
Sunday night was quite a brain racker. I felt like I was back at Whitman preparing a Biology presentation–half my time preparing was spent trying to figure out Power Point (in this case it was Keynote) and the other half was spent trying to figure out what I was going to say. However, this time around I was able to speak about something I am really stoked to talk about!
I was given about an hour and fifteen minutes to speak about ways wineries can open new channels within the direct sales model. My goal was to introduce new technologies that may be easily implemented, be easily managed and are essentially FREE! Here were the higlights that I hope people took away from the presentation.
- Facebook–Mark Zuckerburg has a site with over 500 different wine groups and nearly 500,000 users that are apart of those groups, start your FREE profile and build your community and let Millennials follow your winery.
- Add This–a free html button that allows the world to share your wine with their entire community.
- Go to addthis.com for the FREE button like this one!
- Allow people to live your passion with you…and let their passion for you drive sales. Take videos, and write blogs frequently sharing your passion and the winemaking/vineyard process. Make sure your customers know you as well as possible. Check out Adopt A Grape at adoptagrape.org for inspiration. FREE upload service called Viddler.com, allows you to plug videos easily into your blog or site.
- Gary Vaynerchuk–Be sure to send him an email, garyv@winelibrary.com. He will respond.
- Google Analytics–Google has released a totally free web analytics program that is very easy to use. Just plug in the code and find out who, when, and where from your visitors to your site are coming from. You can’t learn what’s working from above with out the analytics piece. Go to Google.com/analytics
Unfortunately I didn’t have enough time to go into CSE’s Comparison Shopping Engines or SEO Search Engine Optimization but both of those are a little more difficult to crack and more technical
Lastly, even if you don’t understand how these things work or if you carry the “if I don’t use them than I bet no one else does,” mentality you are way off course. These tools are used to drive sales in all other web businesses. They are proven and effective. If you don’t want to manage them your self, have an employee who is web 2.0 savvy make sure they keep you updated and fresh in your facebook account, blogs, and videos. First time setup for all of these tools combined should take less than an hour for a web person to install. Don’t let them tell you otherwise.
I hope my presentation was helpful and perhaps inspiring concearning what is possible when a little passion and technology are mixed.
Cheers,
Lloyd Benedict
0 comments
Kick things off by filling out the form below.
Leave a Comment